Tag: publishing

Robert Thomson’s keynote address on the distributionistsRobert Thomson’s keynote address on the distributionists



Last month, Robert Thomson, the CEO of News Corp., gave a keynote address at the 2015 Lowy Institute Media Awards dinner.

He spent a good part of that speech addressing challenges to the creative industries, and to  media companies in particular, posed by powerful distribution channels – what he labels “distributionists” – such as Google.

None of them actually create content, and they certainly have little intention of paying for it, but they do redistribute the content created by others – they would argue that such redistribution is a natural extension of their role as social networks.