Want to avoid making misleading disclosures in online advertising? Then the FTC’s new staff guidance document, .com Disclosures, How to Make effective Disclosures in Digital Advertising, is a must read. It provides information businesses should consider as they develop ads for online media to ensure that they comply with US law.
The overview summarizes the general principles as follows:
- The same consumer protection laws that apply to commercial activities in other media apply online, including activities in the mobile marketplace.