Category: misleading advertising

Keyword advertising not passing off: Vancouver Community College v. Vancouver Career CollegeKeyword advertising not passing off: Vancouver Community College v. Vancouver Career College



Search engines make billions of dollars each year selling keywords to businesses to advertise their products and services online. Businesses often bid for keywords that are trade-marks or trade-names of their competitors. Understandably this has generated considerable litigation around the world against search engines such as Google and their customers, ...

Online vendors owe purchasers a duty of care says an Ontario court: Hazjizadeh v CanadaOnline vendors owe purchasers a duty of care says an Ontario court: Hazjizadeh v Canada



Online vendors will be interested in a recent decision of an Ontario court in Hazjizadeh v Canada (Attorney General), 2014 CanLII 48552 (ON SCSM). In the ruling the court held that online advertisers owe a duty of care to prospective purchasers to ensure that their representations are true and not misleading.… ...

How to avoid misleading disclosures in online advertisingHow to avoid misleading disclosures in online advertising



Want to avoid making misleading disclosures in online advertising? Then the FTC’s new staff guidance document, .com Disclosures, How to Make effective Disclosures in Digital Advertising,  is a must read. It provides information businesses should consider as they develop ads for online media to ensure that they comply with US ...

Developments in Computer, Internet and E-Commerce Law (2011-2012)Developments in Computer, Internet and E-Commerce Law (2011-2012)



Here are the slides used in my presentation to the Toronto Computer Lawyers Group earlier today, The Year in Review: Developments in Computer, Internet and E-Commerce Law (2011-2012). It covers significant developements since my talk last spring, Developments in Computer, Internet and E-Commerce Law (2010-2011).… ...