There is a repeating pattern in online defamation cases against Google. An individual’s reputation is alleged to be tarnished by Google’s search results or its autocomplete feature. The individuals plead with Google for help. As one of the Internet’s most important gatekeepers, Google is in a position to stop the damage, especially because its algorithms are the source of it. Google refuses to help, or does so only partially. Courts rule against Google finding it a publisher, at least once it has notice.