Day: June 21, 2014

CASL’s effect on small businessCASL’s effect on small business

Many businesses are in the midst of trying to become CASL compliant. They hate it. As I explained in a previous post, CASL will hit the SME sector very hard. According to a recent article about it in the Globe:

Marketers big and small facing this legislative change are criticizing it as costly to implement, penalizing to small businesses, and not targeted enough at the spammers who are the real problem in the world of e-mail advertising.

For most businesses and especially small businesses CASL is “heavy-handed” and they are feeling the crackdown.…