Archive for the ‘online profiling’ category

The OPC on online tracking, profiling and targeting and cloud computing

May 7th, 2011

The Office of the Privacy Commissioner released a report yesterday on online tracking, profiling and targeting and cloud computing, Report on the 2010 Office of the Privacy Commissioner of Canada’s Consultations on Online Tracking, Profiling and Targeting, and Cloud Computing. These areas are currently very hot and challenging topics for Canadians and Canadian businesses.

The privacy issues raised by online tracking, profiling and targeting and cloud computing raise many questions with important public policy and economic implications. The report, by and large, raises and does a good job of explaining the issues and challenges. Beyond explaining general principles, it does not purport to provide any real guidelines. After discussing the issues and generally applicable principles, the OPC asked for further comments and input on most of the intriguing questions.